Customer Milestones
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
Here are 10 of my top resources I use every single month as a VP of Marketing.
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
There are two types of campaigns a marketing team should be using. Don't confuse the two.
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!