8Ps of Marketing

1) People – Who is your audience and ideal customer profile.

2) Problems – What problems are you helping them solve.

3) Products – What you're selling to help people solve their problems.

4) Positioning – Why do you sell what you sell and how is it different and better than the competition.

5) Packaging – How you group the features and benefits of your products.

6) Pricing – How much you charge people for your products.

7) Promotion – How you bring your products to the market.

8) Pipeline – How you know if what you're marketing is going to generate revenue and profits.