---
title: 8Ps of Marketing
description: The 4Ps of marketing is a myth. There are actually 8.
image: https://www.tackgtm.com/hubfs/4O4A8513-X4%20(1).jpg
---

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# 8Ps of Marketing

The 4Ps of marketing is a myth. There are actually 8.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 25, 2025

---

1) People – Who is your audience and ideal customer profile.

2) Problems – What problems are you helping them solve.

3) Products – What you're selling to help people solve their problems.

4) Positioning – Why do you sell what you sell and how is it different and better than the competition.

5) Packaging – How you group the features and benefits of your products.

6) Pricing – How much you charge people for your products.

7) Promotion – How you bring your products to the market.

8) Pipeline – How you know if what you're marketing is going to generate revenue and profits.

## Similar posts

<https://www.tackgtm.com/blog/a-people-first-company>

### [A People-first Company](https://www.tackgtm.com/blog/a-people-first-company)

I've been thinking a lot about what it means to operate as a people-first company.

 Mark Kilens  Mar 7, 2025

<https://www.tackgtm.com/blog/influencer-marketing-trap>

### [Influencer Marketing Trap](https://www.tackgtm.com/blog/influencer-marketing-trap)

Most brands think of creators as an awareness play. That’s a mistake.

 Mark Kilens  Feb 24, 2025

<https://www.tackgtm.com/blog/gtm-enablement-library>

### [GTM Enablement Library](https://www.tackgtm.com/blog/gtm-enablement-library)

A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively. 

 Mark Kilens  Mar 27, 2025

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