---
title: Annual Planning Resource
description: Every business should have a document that contains all of the things that make the business a business. 
image: https://www.tackgtm.com/hubfs/Tack_Infographic_square_V3.jpg
---

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# Annual Planning Resource

Every business should have a document that contains all of the things that make the business a business.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Oct 11, 2024

---

It doesn't matter the size of business, every business should have a document that contains all of the things that make the business a business. 

Given I'm writing this post around the time that most businesses do annual planning, I thought I'd share a resource that could help you plan and run your business better.

This is not your financial plan, this is not you business plan, this is not go-to-market strategy. This document can and should include all of those things but it should also include a lot more. 

It's why I created the People-first Strategy GTM Map. 

It outlines how to use the power of People-first GTM to grow a business in a more efficient way that matches to how people like to buy things. 

Covers everything from a business's ideal customer profile, to product strategy to customer success, and a lot more.

[Download the map](https://tacknetwork.com/media/people-first-gtm-strategy-map) and get started charting the right tack for your business.

## Similar posts

<https://www.tackgtm.com/blog/which-is-better-content-led-vs.-event-led-vs.-product-led-growth>

### [Which is Better? Content-led vs. Event-led vs. Product-led Growth](https://www.tackgtm.com/blog/which-is-better-content-led-vs.-event-led-vs.-product-led-growth)

Today's post is about helping you identify which offer-based growth strategy is right for your business model.

 Mark Kilens  Oct 21, 2024

<https://www.tackgtm.com/blog/what-is-customer-led-growth>

### [What is Customer-led Growth?](https://www.tackgtm.com/blog/what-is-customer-led-growth)

Customer-led Growth (CLG) is a business growth strategy that uses customer insights, relationships, and feedback to drive revenue growth.

 Mark Kilens  Oct 23, 2024

<https://www.tackgtm.com/blog/business-problems-vs.-buyer-problems>

### [Business Problems vs. Buyer Problems](https://www.tackgtm.com/blog/business-problems-vs.-buyer-problems)

Don't only focus on the problem of your buyers. Focus on the problems of their business too. 

 Mark Kilens  Apr 21, 2025

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