Influencer Marketing Done Right
Too often, brands default to “brand awareness” as the stated objective without knowing what success really looks like.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Stop The Scroll
My recommendations are be BOLD, be different, and don't be stupid.
Mark Kilens
Aug 4, 2025
Lead Scoring Done Right
You build lead scoring for your sales team. Sure, marketing definitely benefits from having a strong lead score system implemented.
Mark Kilens
Jul 23, 2025
Your Culture is Your Brand
Brand not vibing. I bet it has something to do with you culture.
Mark Kilens
Jul 21, 2025