---
title: Behind the Scenes
description: This is such a great, people-first way to make your brand and culture feel more real, human, and authentic. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Behind the Scenes](https://www.tackgtm.com/blog/behind-the-scenes)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 3/25/25 7:45 PM

BTS - Behind the Scenes.

This is such a great, people-first way to make your brand and culture feel more real, human, and authentic. 

I'm surprised I don't see more BTS. I'm guilty of not leaning into this approach enough, especially since the pandemic happened. I think remote work has had an impact. But it can't be an excuse. 

Here are some of my favorite ways to show your audience some fun BTS content. 

- Video outtakes
- Employees in the wild (e.g. authentic photos and videos of people living their best life)
- Customer visits (e.g. quick videos with customers)
- Day in the life content
- Team meeting fun and shenanigans 
- Content with executives and founders
- Videos showing “how the sausage is made”

What other kinds of BTS content have you seen that you can take inspiration from?

[View full post](https://www.tackgtm.com/blog/behind-the-scenes)

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