Business ADDED Framework

Businesses are going to be made up of five core ingredients, something I'm calling the ADDED Framework

Mark Kilens
Mar 20, 2025

I've been thinking. more and more about what a great business looks like you in the future. I think it's going to be made up of five core ingredients what's I'm calling the ADDED Framework

AUDIENCE: The total number of relationships a brand will start and keep. The power of its reach.

DISTRIBUTION: Partnerships, digital channels, social networks, private/public communities, search interfaces, AI agents, etc.

DATA: To power LLMs and other AI models to use for front office and back office jobs, and as part of the product experience.

EDUCATION: Adding value to buyers and customers outside of the product experience.

DIFFERENTIATION: The foundation for why people will remember and for word of mouth activation.

Would love your thoughts on the acronym and the substance of the framework.

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