---
title: Business Problems vs. Buyer Problems
description: Don't only focus on the problem of your buyers. Focus on the problems of their business too. 
image: https://www.tackgtm.com/hubfs/4O4A8377-X4.jpg
---

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# Business Problems vs. Buyer Problems

Don't only focus on the problem of your buyers. Focus on the problems of their business too.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Apr 21, 2025

---

Today's tips is straight and to the point. 

Don't only focus on the problem of your buyers. 

Focus on the problems of their business too. 

The best positioning and messaging addresses both the pain, impact, and value of solving a buyers problems and how those problems manifest in their business.  

For example. I might have a problem about not having enough time to create content for the right channels. 

The business problem is we're not generating enough qualified pipeline and a symptom of that is not having the right content created for the right channels. 

Different problems, yet trying to get to the same outcome. 

Always use both in how you market and sell if you're in B2B.

## Similar posts

<https://www.tackgtm.com/blog/problem-market-fit>

### [Problem Market Fit](https://www.tackgtm.com/blog/problem-market-fit)

You can boil problem market fit into three things...

 Mark Kilens  Feb 19, 2025

<https://www.tackgtm.com/blog/problem-aware-vs.-problem-unaware>

### [Problem Aware vs. Problem Unaware](https://www.tackgtm.com/blog/problem-aware-vs.-problem-unaware)

Both require education and taking a people-first approach.

 Mark Kilens  Nov 6, 2024

<https://www.tackgtm.com/blog/promise-problem-solution>

### [Promise > Problem > Solution](https://www.tackgtm.com/blog/promise-problem-solution)

Here's one of my favorite customer centric frameworks.

 Mark Kilens  Oct 24, 2024

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