Buyer-First Demo Arenas

I was at a great event today in NYC. Navattic, the best interactive demo solution on the market, hosted 40 of their customers for a 2-day event. 

Today it was all about learning together. The sessions were all delivered by customers and the rest was small group workshops. Excellent format and that's a post for another day.

Back to demo arenas, which I learned about for the first time today.

What's a demo arena or demo center?

A place where a buyer can check out all of the use cases of your product without having to talk to anyone. 

Here's a great example from Klue. 

Talk about a buyer-first approach to selling. 

My prediction is we're going to see a TON more demo arenas built over the next couple of years. 

Giving buyers more control and earning their trust and respect faster than having to wait for a person to follow-up, schedule a demo, and then deliver a subpar demo. 

The new demo offer will be "get a custom demo" instead of "get a demo"