---
title: Community Lifecycle Marketing
description: Don't leave community building to chance.
image: https://www.tackgtm.com/hubfs/4O4A8513-X4%20(1).jpg
---

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# Community Lifecycle Marketing

Don't leave community building to chance.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jan 27, 2025

---

Member-led growth is an approach to creating a community that a brand starts and maintains to grow its reach, revenue, and customer loyalty.

A critical piece of being successful with this strategy is mapping the community's lifecycle. Here's an example.

1. **Awareness:**

- **Goal:** Attract potential members and introduce them to your community.
- **Tactics:** 
    - Content marketing (blog posts, social media, etc.) that highlights the community's value.
    - Online advertising targeting your ideal audience.
    - Partnerships with relevant communities and influencers.
    - Engaging in relevant online discussions and forums.

1. **Acquisition:**

**Goal:** Convert interested individuals into community members.  
**Tactics:**

- - Make it easy to join the community (simple registration process).
    - Offer welcome gifts or incentives for new members.
    - Showcase the benefits of joining (exclusive content, networking opportunities, etc.).
    - Highlight positive member testimonials.

1. **Engagement:**

**Goal:** Keep members active and involved in the community.  
**Tactics:**

- - Facilitate discussions and encourage interaction through forums, Q&As, polls, and challenges.
    - Host online and offline events (webinars, meetups, workshops).
    - Create valuable content that addresses members' needs and interests.
    - Recognize and reward active members.

1. **Retention:**

**Goal:** Encourage continued participation and prevent members from leaving.  
**Tactics:**

- - Build a sense of belonging and ownership among members.
    - Provide ongoing support and resources.
    - Offer exclusive benefits and opportunities to loyal members.
    - Continuously gather feedback and improve the community experience.

1. **Advocacy:**

**Goal:** Turn satisfied members into brand advocates who promote your community and brand.  
**Tactics:**

- - Empower members to share their experiences and create content.
    - Run referral programs and incentivize advocacy.
    - Feature member stories and testimonials.
    - Offer leadership roles and opportunities for members to contribute.

Without this, your community will end up suffering the same fate as far too many. 

## Similar posts

<https://www.tackgtm.com/blog/stop-the-scroll>

### [Stop The Scroll](https://www.tackgtm.com/blog/stop-the-scroll)

My recommendations are be BOLD, be different, and don't be stupid.

 Mark Kilens  Aug 4, 2025

<https://www.tackgtm.com/blog/distribution-leverage-with-community-led-growth>

### [Distribution Leverage With Community-led Growth](https://www.tackgtm.com/blog/distribution-leverage-with-community-led-growth)

Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.

 Mark Kilens  Jun 10, 2025

<https://www.tackgtm.com/blog/customer-testimonal-refresh>

### [Customer Testimonal Refresh](https://www.tackgtm.com/blog/customer-testimonal-refresh)

When was the last time you revamped your customer testimonials? If it's been more than six month that it's time to do a blitz.

 Mark Kilens  Apr 25, 2025

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