Content Marketing Partnerships

The future of of content marketing is partnerships.

It makes very little sense to create lead magnet content alone.

Things like:

- Point of view guides

- Research reports

- Courses

- Free tools / graders / assessment

- Customer examples packs

- A combo of two or three things in the list

It makes almost no sense to create a generic ebook, ultimate guides, templates.

Basically anything ChatGPT could produce in seconds to minutes.

It’s much better to get two or three companies to co-create the piece.

Have a strong agreement on how to follow-up with people who engage with the content.

Each company should be required to follow that to the tee.