---
title: Content Marketing Partnerships
description: It makes very little sense to create lead magnet content alone.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/a%20handshake%20between%20two%20people%20in%20a%20169%20ratio-1.jpeg
---

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# Content Marketing Partnerships

It makes very little sense to create lead magnet content alone.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 May 13, 2025

---

The future of of content marketing is partnerships.

It makes very little sense to create lead magnet content alone.

Things like:

- Point of view guides

- Research reports

- Courses

- Free tools / graders / assessment

- Customer examples packs

- A combo of two or three things in the list

It makes almost no sense to create a generic ebook, ultimate guides, templates.

Basically anything ChatGPT could produce in seconds to minutes.

It’s much better to get two or three companies to co-create the piece.

Have a strong agreement on how to follow-up with people who engage with the content.

Each company should be required to follow that to the tee.

## Similar posts

<https://www.tackgtm.com/blog/stop-buying-ads>

### [Stop Buying Ads](https://www.tackgtm.com/blog/stop-buying-ads)

Focus more on network growth and activation, and less on channels like paid search/social. 

 Mark Kilens  Jan 28, 2025

<https://www.tackgtm.com/blog/word-of-mouth-inputs>

### [Word of Mouth Inputs](https://www.tackgtm.com/blog/word-of-mouth-inputs)

Today's tip is about a simple thing you can do to make the channel more effective.

 Mark Kilens  Jan 13, 2025

<https://www.tackgtm.com/blog/sales-and-marketing-collaboration>

### [Sales and Marketing Collaboration](https://www.tackgtm.com/blog/sales-and-marketing-collaboration)

Today's tup is so simple. Yet up until I joined EasyLlama, I wasn't using this so obvious feature in HubSpot to improve how sales and marketing...

 Mark Kilens  Apr 24, 2025

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