---
title: Customer Impact and Value
description: We should be adding another thing to use in messaging, positioning and storytelling. 
image: https://www.tackgtm.com/hubfs/Screenshot%202025-04-15%20at%207.34.57%20PM.png
---

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# Customer Impact and Value

We should be adding another thing to use in messaging, positioning and storytelling.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Apr 15, 2025

---

Leading with customer value, and associated pain, has been a product marketing best practice for a long time. 

We should be adding another thing to use in messaging, positioning and storytelling. 

Impact.

The impact the purchase directly had on the buyer and/or end-users. What it created for them \[impact\] and the business \[value\].

Impact is about the person. Value is delivered to the business. 

Use both. 

## Similar posts

<https://www.tackgtm.com/blog/the-strategic-narrative>

### [The Strategic Narrative](https://www.tackgtm.com/blog/the-strategic-narrative)

It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers. 

 Mark Kilens  Apr 14, 2025

<https://www.tackgtm.com/blog/marketing-nurtures-vs.-sales-sequences>

### [Marketing Nurtures vs. Sales Sequences](https://www.tackgtm.com/blog/marketing-nurtures-vs.-sales-sequences)

Which do you use and when? Here's my take. 

 Mark Kilens  Nov 19, 2024

<https://www.tackgtm.com/blog/buyer-first-demo-arenas>

### [Buyer-First Demo Arenas](https://www.tackgtm.com/blog/buyer-first-demo-arenas)

What's a demo arena or demo center?

 Mark Kilens  Nov 14, 2024

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