---
title: Customer-led Growth FTW
description: Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.
image: https://www.tackgtm.com/hubfs/4O4A8362-X4.jpg
---

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# Customer-led Growth FTW

Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jan 29, 2025

---

I love customer-led growth. Arguably the most important GTM motion in the [People-first GTM Model](https://www.tackinsider.com/people-first-gtm-resources). 

Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.

Here's how to do it and what I mean.

Step one is cultural. Any time you're trying to train your sales, marketing, or customer success teams, have the voice of the customer be part of the training. Don't let the content and training come from the perspective of your internal training teams.

Wrong! Some of it can, but a good amount of it has to come from what customers have said about the new feature, new product, or how much they enjoyed the new approach to selling. There are plenty of more  examples.

Step two is execution. No matter what what type of upskilling, training, or enablement you're doing, always have at least one customer example, story, or anecdote that validates why this is the right thing to do to help whomever is being trained so they can be better at their job through being better at serving customers.

## Similar posts

<https://www.tackgtm.com/blog/how-to-sell-better>

### [How To Sell Better](https://www.tackgtm.com/blog/how-to-sell-better)

The tip today is to examine how you sell. You don't have to be a salesperson to sell. Everyone is selling something.

 Mark Kilens  Jun 27, 2025

<https://www.tackgtm.com/blog/sales-objections>

### [Sales Objections](https://www.tackgtm.com/blog/sales-objections)

Today's tip is straight forward. Head off the top three objections right on your homepage and pricing page.

 Mark Kilens  Jul 8, 2025

<https://www.tackgtm.com/blog/offers-by-buying-journey-stage>

### [Offers by Buying Journey Stage](https://www.tackgtm.com/blog/offers-by-buying-journey-stage)

Make sure you have enough offers by stage of the buying journey. 

 Mark Kilens  Jun 27, 2025

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