Customer-led Growth FTW

I love customer-led growth. Arguably the most important GTM motion in the People-first GTM Model. 

Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.

Here's how to do it and what I mean.

Step one is cultural. Any time you're trying to train your sales, marketing, or customer success teams, have the voice of the customer be part of the training. Don't let the content and training come from the perspective of your internal training teams.

Wrong! Some of it can, but a good amount of it has to come from what customers have said about the new feature, new product, or how much they enjoyed the new approach to selling. There are plenty of more  examples.

Step two is execution. No matter what what type of upskilling, training, or enablement you're doing, always have at least one customer example, story, or anecdote that validates why this is the right thing to do to help whomever is being trained so they can be better at their job through being better at serving customers.