---
title: Event Planning 101
description: Planning events should not be so hard.
image: https://www.tackgtm.com/hubfs/Screenshot%202024-10-16%20at%202.53.21%20PM.png
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Event Planning 101

Planning events should not be so hard.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 26, 2025

---

Never leave an event to chance and always try and give yourself more time than you think you’ll need.

For event planning, I like to follow the 5 Ws and one H in this order.

Who, Why, What, How, Where, When

WHO: Using your ICP definition and segments, and customer segments, align your event strategy for the first half of the year accordingly.

WHY: Two parts. 1) Why would people register and attend. What’s the value they’re going to get. 2) Why do you need to host or partner with others to host events. Use your pipeline and revenue targets to set the right event plan. Don’t do it it isolation.

WHAT: The theme and takeaways of the events. What will people learn, get, and talk about after the event.

HOW: The design and run of show of the event. Think event experience, event length, and activating the senses. How can you use an event experience to deliver the what for the why to the right who.

WHERE: The place that will make the event truly be remarkable yet also on budget.

WHEN: Look at the calendar carefully. Should you piggy back off of other events? Are you close to other events? 

Use this to help plan each event but also you can use it to organize your overall event calendar.

Which if you haven’t created one yet, do it now.

## Similar posts

<https://www.tackgtm.com/blog/gtm-calendar>

### [GTM Calendar](https://www.tackgtm.com/blog/gtm-calendar)

Every company should have one calendar that contains all of its important go-to-market activities. 

 Mark Kilens  Feb 27, 2025

<https://www.tackgtm.com/blog/why-should-i-buy-your-product>

### [Why Should I Buy Your Product?](https://www.tackgtm.com/blog/why-should-i-buy-your-product)

I recently found a world class example of how to answer this question, at scale. 

 Mark Kilens  Feb 6, 2025

<https://www.tackgtm.com/blog/search-experience-optimization>

### [Search Experience Optimization](https://www.tackgtm.com/blog/search-experience-optimization)

People search on social sites, in communities, on websites, with ChatGPTs, and in even other ways and places. 

 Mark Kilens  Feb 20, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2025-02-26T20:48:49.782Z",
  "datePublished" : "2025-02-26T20:48:49.000Z",
  "headline" : "Event Planning 101",
  "image" : [ "https://www.tackgtm.com/hubfs/Screenshot%202024-10-16%20at%202.53.21%20PM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/event-planning-101",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```