Flexing is cool, if it's the right type.
Company flex? 🤮
Customer flex? 😇
I still see way too much company-first flexing on LinkedIn, in press releases, on websites, etc.
Stop the madness!
Today's tip is to lean into sharing how great you are though the voice of your customers.
Share real stories, examples, and love for your company not through some silly award or analyst firm, but through the real words your customers are sharing about you publicly and privately.
Simple yet often overlooked.
To tie back to the post I did about integrated revenue campaigns, make sure you have plenty of customer flexing going on in the campaigns you run. Use it in your sales outreach, your website, at events, you get the idea.
Have a swipe file for all your customer flexing.
And when I say customer flex, this can also be featuring people who just love the brand, the mission, your content, etc. Not necessarily a paying customer. Just a fan.
p.s. The employee flex is another great one to lean into as well.
Employees who want to shout about how much they love their job, who want to give a shout out to a customer, really anything that's genuine.