---
title: Give Them A Kicker
description: Here's a simple thing he called that you can add to your partnership agreements with people. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Give Them A Kicker](https://www.tackgtm.com/blog/give-them-a-kicker)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 1/21/25 10:17 PM

Nick hosted a great masterclass today for [Insider Pro](https://tackinsiderpro.com/) members.  We dove deep into influencer partnerships and marketing. 

Here's a simple thing he called that you can add to your partnership agreements with people. 

An incentive. 

It could be an additional payout if they hit a certain number of registrants for a webinars. 

A specific number of event registrants. 

Of course considering the quality factor in both of those

Or a number of qualified sales meetings. 

The point is to give the partner a bit more skin in the game and try to get them to not just get their audience's attention, but to turn that attention into interest. 

[View full post](https://www.tackgtm.com/blog/give-them-a-kicker)

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