---
title: Go-to-Account Plan
description: The idea of creating a strategy for a singular account.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/Lightbulb-1.jpeg
---

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# Go-to-Account Plan

The idea of creating a strategy for a singular account.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 May 16, 2025

---

I was doing a webinar early this year with and heard a new phrase that I have never heard of before.

Go-to-Account Plan

The idea of creating a strategy for a singular account.

Of course the term account plan has existed for quite some time. But the idea of a go-to-account plan that is part sales, part marketing, part maybe even CS was a fascinating idea.

I haven't given it much thought outside of how this seems like a no brainer for people selling $100k+ deals and for sales cycles of 6-12+ months.

## Similar posts

<https://www.tackgtm.com/blog/cohort-based-attribution>

### [Cohort Based Attribution](https://www.tackgtm.com/blog/cohort-based-attribution)

Identify all the new leads that were generated in a given month and see what was their first touch attribution source. 

 Mark Kilens  Jun 18, 2025

<https://www.tackgtm.com/blog/b2b-entertainment>

### [B2B Entertainment](https://www.tackgtm.com/blog/b2b-entertainment)

Bring more 'valuetainment' to B2B. We've been saying this for awhile but now I think you can't ignore it. 

 Mark Kilens  Jun 30, 2025

<https://www.tackgtm.com/blog/surprise-them-each-day>

### [Surprise Them Each Day](https://www.tackgtm.com/blog/surprise-them-each-day)

Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor. 

 Mark Kilens  Jan 7, 2025

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