Go-to-Account Plan

I was doing a webinar early this year with and heard a new phrase that I have never heard of before.

Go-to-Account Plan

The idea of creating a strategy for a singular account.

Of course the term account plan has existed for quite some time. But the idea of a go-to-account plan that is part sales, part marketing, part maybe even CS was a fascinating idea.

I haven't given it much thought outside of how this seems like a no brainer for people selling $100k+ deals and for sales cycles of 6-12+ months.