--- title: Event Marketing, Buyer-First Practices, and Growth Hacking description: Discover how to improve event marketing, buyer-first practices, and growth hacking strategies in the latest GTM News Desk episode. image: https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-THUMBNAIL-podcast%20Bethany%20Murphy-2.png --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens)   ### Demos aren’t discovery calls, dinner isn’t strategy, and “event marketer” isn’t code for planner The latest GTM NewsDesk episode pulls zero punches: the Novatic Buyer-First Report sparks a firestorm on pricing transparency, broken demo flows, and the difference between personalization and performative AI fluff. Hosts Nick Bennett and Mark Kilens break down what most companies are still getting wrong about buyer journeys — and how most execs are still looking for pipeline without earning attention. In Segment 2, they dismantle the current state of “growth hacking,” arguing that originality and creator-led community is the only durable moat in an oversaturated digital landscape. It’s not about optimizing channels anymore — it’s about building signal in a sea of spam. Bethany Murphy from 6sense joins in Segment 3 to deliver a clinic on building people-first events. From ditching status-quo dinners to aligning cross-functional KPIs, she outlines exactly how events must evolve — and why treating them like products is the only way to drive ROI and retention. **Top Takeaways:** - Don’t make buyers sit through a faux discovery just to get pricing - Growth hacking ≠ copying trends — originality is the new moat - Field marketers aren’t planners — they’re pipeline architects - Every event needs its own KPI strategy and ideal audience definition - Events should feel designed, not default --- EXCLUSIVE CONTENT     ### [![Mark Kilens](https://app.hubspot.com/settings/avatar/daf76171ad085aba01bdd0a8f4b54225) Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) [![Linkedin Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/linkedin.svg)](https://www.linkedin.com/in/markkilens/) ## Similar posts GTM News Desk ### [New Trends in Startup Growth, SearchGPT, and Strategic Content Marketing](https://tackgtm.com/gtm-news-desk/new-trends-in-startup-growth) Discover startup growth trends, OpenAI's SearchGPT impact, and Klue’s innovative marketing strategies in this GTM News Desk episode. Learn how to... Mark Kilens May 9, 2025 GTM News Desk ### [The sweet spot between brand and pipeline](https://tackgtm.com/gtm-news-desk/the-sweet-spot-between-brand-and-pipeline) Learn how Brightwave's "spiky player" framework generates 30-40 daily inbound meetings with just 12 employees, crushing traditional GTM scaling... Mark Kilens Sep 9, 2025 GTM News Desk ### [What It Really Takes to Lead a People-First Company with Kate O’Neil](https://tackgtm.com/gtm-news-desk/what-it-really-takes-to-lead-a-people-first-company-with-kate-oneil) In this GTM NewsDesk recap, explore why true people-first leadership starts internally, how tech lags behind in management, and what VCs are getting... 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