--- title: Why Vulnerability is Key to Leading Successful Teams with Brie Aletto description: Brie Aletto shares how she builds high-performing teams through emotional intelligence, scrappy hires, and radical transparency—especially in the age of AI. image: https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-YTThumbnail%20(Regular)-Brie%20Aletto-2.png --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens)   ### Soft Skills, Strong Teams: How Brie Aletto Builds High-Performance Leadership with Heart In a world chasing efficiency, Brie Aletto is doubling down on empathy. As CEO of Altvia, she’s proving that high standards and high emotional intelligence aren’t opposites—they’re the formula. In this GTM NewsDesk conversation, Brie breaks down how to build united leadership teams, embrace vulnerability, and hire for scrappiness, not just resumes. --- ### **Leading with Humanity: Why Vulnerability Isn’t a Liability** Brie’s leadership journey started with tears—literally. In her first board meeting as CEO, she broke down over a tough talent conversation. But instead of shame, she found strength. With support from her board and a coach, she reframed vulnerability as a superpower. For Brie, true leadership means holding high standards *and* high compassion. “Hard conversations make for an easy life,” she says, echoing her belief that being clear is the kindest thing a leader can do. ### **Scrappy Over Shiny: The Trait Brie Hires For** Forget pedigrees. Brie looks for the people raising their hands to get in the game. Her hiring lens centers on scrappiness—those with the “put me in, coach” mindset. She’s still part of every interview process to assess that intangible grit. “You might not have the perfect system today,” she says, “but I want the kind of teammate who’ll build it.” ### **Leadership Teams Are Built, Not Hired** To Brie, a high-performing leadership team is more than a collection of resumes—it’s a culture. She relies on structured frameworks like “start, stop, continue” to facilitate honest conversations, but the real secret is modeling transparency herself. She sets the tone by showing up authentically, expecting her leaders to follow suit. And when a hire isn’t working? She acts quickly: “When there’s doubt, there’s no doubt.” ### **EQ Is the Edge: The Shift AI Can’t Replace** As AI automates more of what we *do*, Brie believes our value lies in how we *lead*. Emotional intelligence, she says, will soon be the most irreplaceable skill in business. Her focus is on empowering her team to ask better questions, not just provide better answers. “You can’t teach curiosity or care—but you can lead with it,” she notes. --- **Closing Takeaway:** Brie Aletto’s leadership playbook isn’t about being the smartest person in the room—it’s about creating a room where people feel safe enough to be bold, honest, and accountable. In a B2B world increasingly shaped by AI, her human-first approach is a reminder that connection is the ultimate differentiator. --- “Generic is the enemy. If your message doesn’t make your prospect say ‘This is exactly for me,’ you’re in trouble.” — Todd Busler --- EXCLUSIVE CONTENT     ### [![Mark Kilens](https://app.hubspot.com/settings/avatar/daf76171ad085aba01bdd0a8f4b54225) Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) [![Linkedin Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/linkedin.svg)](https://www.linkedin.com/in/markkilens/) ## Similar posts GTM News Desk ### [Network Development Reps, Google Ads, and Demand Gen](https://tackgtm.com/gtm-news-desk/network-development-reps-google-ads-and-demand-gen) We explore headlines from NDR reps to recent trends in Google Ads. And Justin Keller share his insights on building people-first demand generation... Mark Kilens May 9, 2025 GTM News Desk ### [Cracking the Product-led Growth Code with Anastasia Kudrow](https://tackgtm.com/gtm-news-desk/cracking-the-product-led-growth-code-with-anastasia-kudrow) Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance... Mark Kilens Mar 31, 2026 GTM News Desk ### [What It Really Takes to Lead a People-First Company with Kate O’Neil](https://tackgtm.com/gtm-news-desk/what-it-really-takes-to-lead-a-people-first-company-with-kate-oneil) In this GTM NewsDesk recap, explore why true people-first leadership starts internally, how tech lags behind in management, and what VCs are getting... Mark Kilens Jun 11, 2025 ![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg) TACK GTM LLC PO Box 913 Newburyport, MA 01950 ### COMPANY - [About Us](https://www.tackgtm.com/about-tack) - [TACK Insider](https://www.tackinsider.com/) - [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm) ### RESOURCES - [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model) Copyright © 2025 TACK GTM LLC All rights reserved. [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mark Kilens", "url" : "https://www.tackgtm.com/blog/author/mark-kilens" }, "dateModified" : "2025-10-19T12:52:45.552Z", "datePublished" : "2025-07-18T04:00:00.000Z", "headline" : "Why Vulnerability is Key to Leading Successful Teams with Brie Aletto", "image" : [ "https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-YTThumbnail%20(Regular)-Brie%20Aletto-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.tackgtm.com/blog/gtm-news-desk/why-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg" }, "name" : "TACK" } } ```