Segments, Motions, Journeys
The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.
Way too many businesses throw the 'what' at you.
The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.
Here's a real simple thing we should all be doing more. Using real customers in the ads we create and on landing pages.
How and where we search is changing.