---
title: Messenger Not the Message
description: Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?
image: https://www.tackgtm.com/hubfs/Screenshot%202025-04-15%20at%207.34.57%20PM.png
---

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# Messenger Not the Message

Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jul 7, 2025

---

Today's idea is straightforward but takes some practice to do well. 

Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?

Even if the message is filled with spelling errors and includes lots of emojis. 🙂

Focus more on WHO is sending the message and not as much as WHAT is the message. I bet your repsonse rates will go up. 

Another way to think about this is the new idea of [go-to-network.](https://www.commsor.com/post/go-to-network-future-of-growth)

## Similar posts

<https://www.tackgtm.com/blog/teach-me-with-context>

### [Teach Me With Context](https://www.tackgtm.com/blog/teach-me-with-context)

The tip today is to be more helpful when you sell.

 Mark Kilens  Jan 16, 2025

<https://www.tackgtm.com/blog/north-star-gtm-metrics>

### [North Star GTM Metrics](https://www.tackgtm.com/blog/north-star-gtm-metrics)

To be a truly untied GTM team you need to set one North Star metric that all the go-to-market teams try to achieve together.

 Mark Kilens  May 12, 2025

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