---
title: More Tools, Less Content
description: I'm betting big on free tools. Are you? Here's why.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/Collection%20of%20tools%20on%20a%20workbench.jpeg
---

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# More Tools, Less Content

I'm betting big on free tools. Are you? Here's why.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Apr 2, 2025

---

Prediction. Marketers will create less content in the future and instead be developing more free tools. 

Why? Cause most content is a commodity and provides less value than it did before. 

Tools are now easier than ever to create and can provide more value than content. 

Here are some great examples from [HubSpot](https://www.hubspot.com/free-business-tools). 

Where do you start? Try something like a [Lovable](https://lovable.dev/), [Replit](https://replit.com/), or [Cursor](https://www.cursor.com/en). 

Tools can help collect more data about a potential lead, and can be used to tailor outreach and even the early part of the discovery process. 

I'm betting big on free tools. Are you?

## Similar posts

<https://www.tackgtm.com/blog/give-them-a-kicker>

### [Give Them A Kicker](https://www.tackgtm.com/blog/give-them-a-kicker)

Here's a simple thing he called that you can add to your partnership agreements with people. 

 Mark Kilens  Jan 21, 2025

<https://www.tackgtm.com/blog/dig-framework>

### [DIG Framework](https://www.tackgtm.com/blog/dig-framework)

Here's a neat framework to help you better understand customers.

 Mark Kilens  Apr 23, 2025

<https://www.tackgtm.com/blog/gtm-sprints>

### [GTM Sprints](https://www.tackgtm.com/blog/gtm-sprints)

Here's a really simple way to validate assumptions, get closer to your customers, and do it quickly.

 Mark Kilens  May 2, 2025

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