More Tools, Less Content

Prediction. Marketers will create less content in the future and instead be developing more free tools. 

Why? Cause most content is a commodity and provides less value than it did before. 

Tools are now easier than ever to create and can provide more value than content. 

Here are some great examples from HubSpot. 

Where do you start? Try something like a Lovable, Replit, or Cursor. 

Tools can help collect more data about a potential lead, and can be used to tailor outreach and even the early part of the discovery process. 

I'm betting big on free tools. Are you?