More Networks, Less Channels
The first step to moving from channels to networks is to design a network map.
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
The first step to moving from channels to networks is to design a network map.
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.