--- title: Partner More With Sales description: We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes. image: https://www.tackgtm.com/hubfs/4O4A8345-X4.jpg --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens) # Partner More With Sales We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes. [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) Jan 7, 2025 --- Want to know a great people-first channel that's probably underused? Your Sales and Customer Success teams!  We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes. It’s our fellow teammates. So how can we make sure we’re using this (free!) channel to our advantage? 1) Share a weekly update with the two or three offers that people can share with their buyers and customers. Give them context about the ideal audience for the offer, what the offer is, and why someone might care. Include some suggested copy with a nice hook for email or social.  2) Plan a targeted event or webinar with some folks. Get them to be involved in the process and shape the final product, and I guarantee they will promote it a lot more. Pull people with you, don't push your marketing on them.  3) Do one or two enablement sessions every quarter for the team. Facilitate a session about how different people are seeing success by using marketing content and offers. Let the salespeople sell the other salespeople on why they should be using more of what marketing produces.  4) Get friendly with some of the folks across the two teams who care more about marketing. Partner with them to get new ideas, try new people-first activations on social and email, and help you spread how marketing helps them make more money. 5) Build customer journeys that show how well a sales or CS person partnered with marketing to create new revenue or expand an account. Showing actual examples is always a winning formula.  ## Similar posts ### [Segments, Motions, Journeys](https://www.tackgtm.com/blog/segments-motions-journeys) The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.  Mark Kilens Mar 26, 2025 ### [Messenger Not the Message](https://www.tackgtm.com/blog/messenger-not-the-message) Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right? Mark Kilens Jul 7, 2025 ### [Sales Objections](https://www.tackgtm.com/blog/sales-objections) Today's tip is straight forward. Head off the top three objections right on your homepage and pricing page. Mark Kilens Jul 8, 2025 ![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg) TACK GTM LLC PO Box 913 Newburyport, MA 01950 ### COMPANY - [About Us](https://www.tackgtm.com/about-tack) - [TACK Insider](https://www.tackinsider.com/) - [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm) ### RESOURCES - [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model) Copyright © 2025 TACK GTM LLC All rights reserved. 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