People-first GTM Framework

There are so many ways to think about your go-to-market strategy.

It's mind boggling. So I built a new framework to help you.

This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.

It's broken into three parts.

1) GTM Motions. The ways you bring your products to the market.

2) Growth Playbooks. The plays you use to grow leads, pipeline, and revenue.

3) Purchase Experiences. The ways people can purchase your product.

My recommendation is to do this simple exercise.

Take the framework and bold which motions, playbooks and experiences your company is using today.

Use this framework to get united and to speak the same language for how you acquire and delight customers