---
title: People-first GTM Framework
description: This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.
image: https://www.tackgtm.com/hubfs/Screenshot%202025-06-25%20at%2010.26.27%20AM.png
---

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# People-first GTM Framework

This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jun 25, 2025

---

There are so many ways to think about your go-to-market strategy.

It's mind boggling. So I built a new framework to help you.

This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.

It's broken into three parts.

1) GTM Motions. The ways you bring your products to the market.

2) Growth Playbooks. The plays you use to grow leads, pipeline, and revenue.

3) Purchase Experiences. The ways people can purchase your product.

My recommendation is to do this simple exercise.

Take the framework and bold which motions, playbooks and experiences your company is using today.

Use this framework to get united and to speak the same language for how you acquire and delight customers

## Similar posts

<https://www.tackgtm.com/blog/problem-market-fit>

### [Problem Market Fit](https://www.tackgtm.com/blog/problem-market-fit)

You can boil problem market fit into three things...

 Mark Kilens  Feb 19, 2025

<https://www.tackgtm.com/blog/grow-an-audience-build-a-community-and-delight-customers>

### [Grow an Audience, Build a Community, and Delight Customers](https://www.tackgtm.com/blog/grow-an-audience-build-a-community-and-delight-customers)

Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters. 

 Mark Kilens  Dec 23, 2024

<https://www.tackgtm.com/blog/a-principle-of-people-first-gtm>

### [A Principle of People-first GTM](https://www.tackgtm.com/blog/a-principle-of-people-first-gtm)

The importance of surrounding people with the voices and minds of people your audience already respects and trusts.

 Mark Kilens  Jul 1, 2025

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### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

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