---
title: Person Optimization vs. Channel Optimization
description: A shift is coming. Do you feel it?
image: https://www.tackgtm.com/hubfs/4O4A8602-X4.jpg
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Person Optimization vs. Channel Optimization

A shift is coming. Do you feel it?

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Nov 12, 2024

---

A shift is coming. Do you feel it?

Marketers have been optimizing channels for SO LONG. Literally decades. 

How much more can you squeeze? The .001 percentage point ain't going to matter unless you're dealing in the millions. 

There are also way fewer newer channels and more competition for your attention. 

The math just simply doesn't work. 

My bet is AI will save us. 

Time to shift from thinking how to optimize for each channel to how to optimize for each person. 

What's the unlock for this? Data that can actioned by agents and your voice to deliver personalized interactions and experiences to each buyer and customer, at scale. 

Does this exist now? No.

Will it be built? Yes.

Stay tuned. This is one GTM transformation you'll want to be ready for. 

## Similar posts

<https://www.tackgtm.com/blog/search-experience-optimization>

### [Search Experience Optimization](https://www.tackgtm.com/blog/search-experience-optimization)

People search on social sites, in communities, on websites, with ChatGPTs, and in even other ways and places. 

 Mark Kilens  Feb 20, 2025

<https://www.tackgtm.com/blog/audience-engagement-optimization>

### [Audience Engagement Optimization](https://www.tackgtm.com/blog/audience-engagement-optimization)

The process of creating and engaging an audience to deliver value to its participants.

 Mark Kilens  Mar 4, 2025

<https://www.tackgtm.com/blog/warm-outbound>

### [Warm Outbound](https://www.tackgtm.com/blog/warm-outbound)

Warm outbound is a process of identifying people who have shown some interest or intent, but have yet to raise their hand for a meeting.

 Mark Kilens  Feb 17, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2024-11-12T21:22:57.709Z",
  "datePublished" : "2024-11-12T21:22:57.000Z",
  "headline" : "Person Optimization vs. Channel Optimization",
  "image" : [ "https://www.tackgtm.com/hubfs/4O4A8602-X4.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/person-optimization-vs.-channel-optimization",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```