---
title: Planning and Tracking with V2MOMs
description: One of my favorite ways to unite go-to-market teams is through using a V2MOM. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Planning and Tracking with V2MOMs](https://www.tackgtm.com/blog/planning-and-tracking-with-v2moms)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 10/25/24 6:11 PM

One of my favorite ways to unite go-to-market teams is through using a V2MOM. 

A V2MOM stands for Vision, Values, Methods, Obstacles, and Metrics.

It's a great way to cascade goals and keep the agreed upon strategy for how you're serving buyers and customers across your united go-to-market teams top of mind.

Each person, C-Level down to individual contributors, should have their very own V2MOM.

Download your copy [here](https://tackinsider.com/posts/templates-and-tools-cmo-resources) and check out my [masterclass](https://tackinsider.com/posts/weekly-gtm-masterclasses-marketing-leadership) all about how to become an effective and lovable marketing leader

[View full post](https://www.tackgtm.com/blog/planning-and-tracking-with-v2moms)

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