---
title: Presentations as Content
description: Digestible content in a format people can read like a book you would read to your kids. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Presentations as Content](https://www.tackgtm.com/blog/presentations-as-content)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 1/23/25 12:47 AM

They need to make a comeback. 

Remember Slideshare? I loved it. 

Digestible content in a format people can read like a book you would read to your kids. 

My favorite example of this with what Benedict Evans [does](https://www.ben-evans.com/presentations). 

They are so good!

How would create one of these?

If you have a research report then you should create a presentation. 

Take Navattic's [State of Interactive Product Demos](https://www.navattic.com/report/state-of-the-interactive-product-demo-2025) report as an example. Easily could be turned into slideware. 

If you have a thought leadership category, you should create one. Take a look our [example](https://47910233.fs1.hubspotusercontent-na1.net/hubfs/47910233/People%20First%20GTM%20Resources/People-first%20GTM%20Model%20Workbook.pdf).

Some can be much story driven or matter of fact. 

I love HubSpot's culture code [example](https://www.hubspot.com/culture-code/the-hubspot-culture-code). 

Either way, people love great slides.

[View full post](https://www.tackgtm.com/blog/presentations-as-content)

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