---
title: Problem Market Fit
description: You can boil problem market fit into three things...
image: https://www.tackgtm.com/hubfs/4O4A8371-X4-1.jpg
---

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# Problem Market Fit

You can boil problem market fit into three things...

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 19, 2025

---

Everyone talks about product market fit, but you should really first be talking about problem market fit. 

You can boil problem market fit into three things.

1) Identifying a Real Problem: Confirm the problem is something people genuinely struggle with and are actively seeking solutions for.

2) Target Market Validation: Who is experiencing this problem most acutely.

3) Willingness to Pay: Are they willing to pay for a solution to their problem.

How do you find problem market fit?

Look at possible existing competitors. Research current market trends and drivers. And most importantly, talk to a lot of people.

Finding problem market fit will ultimate save you a lot of money and time. 

Because if you can't find it, then don't build a product and spend time and money trying to acquire customers for a product that doesn't have real utility. 

A great outcome of problem problem market fit is you're going to build a [minimal viable audience](https://seths.blog/2019/03/the-minimum-viable-audience-2/) along the way. Or at least you should be. 

Then comes building a minimal viable product.

## Similar posts

<https://www.tackgtm.com/blog/creating-dynamic-webinars>

### [Creating Dynamic Webinars](https://www.tackgtm.com/blog/creating-dynamic-webinars)

Webinars have been around for decades. But most are boring, talking at you style presentation that are basically like watching paint dry.  

 Mark Kilens  Feb 25, 2025

<https://www.tackgtm.com/blog/referral-programs>

### [Referral Programs](https://www.tackgtm.com/blog/referral-programs)

I'm betting big that a shift from channels to networks is upon us.

 Mark Kilens  Feb 3, 2025

<https://www.tackgtm.com/blog/audience-engagement-optimization>

### [Audience Engagement Optimization](https://www.tackgtm.com/blog/audience-engagement-optimization)

The process of creating and engaging an audience to deliver value to its participants.

 Mark Kilens  Mar 4, 2025

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