---
title: Promo Codes and Podcasts
description: Tracking the attribution of podcasts can be tricky. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Promo Codes and Podcasts](https://www.tackgtm.com/blog/promo-codes-and-podcasts)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 12/13/24 9:34 PM

Tracking the attribution of podcasts can be tricky. 

Using self-reported attribution on your forms is one way. 

But what about a promo code? 

More relevant to companies using a product-led growth motion. But nonetheless, you could use it with a sales team too. 

Just share a code, something simple like 'Insider', during the podcast or during a commercial in the podcast.

And instruct people share it with the salesperson they're speaking to or as they do self-checkout and BAM, you just got yourself a direct attribution win for your podcast. 

[View full post](https://www.tackgtm.com/blog/promo-codes-and-podcasts)

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