---
title: Resonance Over Relevance
description: "Resonate: evoke or suggest images, memories, and emotions."
image: https://www.tackgtm.com/hubfs/4O4A8371-X4-1.jpg
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Resonance Over Relevance

Resonate: evoke or suggest images, memories, and emotions.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Nov 15, 2024

---

Being relevant is great. But in today's attention starved world, resonating with someone is more important. 

Resonate: evoke or suggest images, memories, and emotions.

Relevant: appropriate to the current time, period, or circumstances; of contemporary interest.

You need both, but if I were to invest more in one today, I'm putting more of my dollars behind resonating more. 

Resonating with the right people means you understand them. You hear and see them and you have partnered with some of them to engage your larger audience. 

It's about giving value before expecting anything in return. 

They are no shortcuts to resonating more. 

It's putting them time in to build relationships, share stories, and forge partnerships.

It's about understanding people at a deeper level than just data.  

Resonate more and your revenue will grow more. 

## Similar posts

<https://www.tackgtm.com/blog/integrated-revenue-campaigns>

### [Integrated Revenue Campaigns](https://www.tackgtm.com/blog/integrated-revenue-campaigns)

Learn what makes a great integrated revenue campaign. 

 Mark Kilens  Oct 7, 2024

<https://www.tackgtm.com/blog/annual-planning-resource>

### [Annual Planning Resource](https://www.tackgtm.com/blog/annual-planning-resource)

Every business should have a document that contains all of the things that make the business a business. 

 Mark Kilens  Oct 11, 2024

<https://www.tackgtm.com/blog/problem-aware-vs.-problem-unaware>

### [Problem Aware vs. Problem Unaware](https://www.tackgtm.com/blog/problem-aware-vs.-problem-unaware)

Both require education and taking a people-first approach.

 Mark Kilens  Nov 6, 2024

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2024-11-15T18:14:53.311Z",
  "datePublished" : "2024-11-15T18:14:53.000Z",
  "headline" : "Resonance Over Relevance",
  "image" : [ "https://www.tackgtm.com/hubfs/4O4A8371-X4-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/resonance-over-relevance",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```