Segments, Motions, Journeys

The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys. 

An example.

Small businesses with 1-25 employees. Coupled with a Product-led Growth motion, attached to a 1:many and in-app customer journey. 

The reason this alignment is so important is two fold. 

Make sure the economics are viable for each segment and so you can delight each customer too. 

This work needs to be done in collaboration across the marekting, sales, customer success and product leaders.