---
title: Segments, Motions, Journeys
description: The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys. 
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/Golden%20triangle.jpeg
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# Segments, Motions, Journeys

The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Mar 26, 2025

---

The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys. 

An example.

Small businesses with 1-25 employees. Coupled with a Product-led Growth motion, attached to a 1:many and in-app customer journey. 

The reason this alignment is so important is two fold. 

Make sure the economics are viable for each segment and so you can delight each customer too. 

This work needs to be done in collaboration across the marekting, sales, customer success and product leaders.

## Similar posts

<https://www.tackgtm.com/blog/partner-more-with-sales>

### [Partner More With Sales](https://www.tackgtm.com/blog/partner-more-with-sales)

We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes.

 Mark Kilens  Jan 7, 2025

<https://www.tackgtm.com/blog/messenger-not-the-message>

### [Messenger Not the Message](https://www.tackgtm.com/blog/messenger-not-the-message)

Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?

 Mark Kilens  Jul 7, 2025

<https://www.tackgtm.com/blog/more-transparency-more-trust>

### [More Transparency, More Trust](https://www.tackgtm.com/blog/more-transparency-more-trust)

This goes for everything from your pricing, to renewal terms, to what to expect at an event, to free products, to the mission and vision of your...

 Mark Kilens  Feb 14, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2025-03-26T19:55:08.569Z",
  "datePublished" : "2025-03-26T19:55:08.000Z",
  "headline" : "Segments, Motions, Journeys",
  "image" : [ "https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/Golden%20triangle.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/segments-motions-journeys",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```