---
title: Short Term vs. Long Term
description: Creating a durable, enduring company requires you to do both. 
image: https://www.tackgtm.com/hubfs/4O4A8381-X4.jpg
---

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# Short Term vs. Long Term

Creating a durable, enduring company requires you to do both.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 5, 2025

---

You need both. You need to be planning, executing, and investing in both the short and long term.

If you only focus on the short term, you'll end up doing great things in the next six to twelve months, but be lost after year one. 

If you only focus on the long term, you'll never reach the milestones and outcomes to build something that endures. 

Creating a durable, enduring company requires you to do both. 

Each year and each quarter you should be having discussions with fellow leaders and executives about how the investments and planning are going for both streams. 

My favorite resource to help you with both is our [People-first GTM Method Guide](https://docs.google.com/document/d/1W67oFrJ2-bydoLMLwpLgI82C7e9c0odRrekayvGslyY/edit?tab=t.0#heading=h.t45yvkhgys60). 

It's a document that helps you think through all seven aspects of how your company should be operating in both the short and long term. 

## Similar posts

<https://www.tackgtm.com/blog/customer-testimonal-refresh>

### [Customer Testimonal Refresh](https://www.tackgtm.com/blog/customer-testimonal-refresh)

When was the last time you revamped your customer testimonials? If it's been more than six month that it's time to do a blitz.

 Mark Kilens  Apr 25, 2025

<https://www.tackgtm.com/blog/creating-a-high-performing-marketing-team>

### [Creating a High-Performing Marketing Team](https://www.tackgtm.com/blog/creating-a-high-performing-marketing-team)

There are three types of marketing team members I'm hiring.

 Mark Kilens  Apr 29, 2025

<https://www.tackgtm.com/blog/teach-dont-tell>

### [Teach Don't Tell](https://www.tackgtm.com/blog/teach-dont-tell)

If you want your content to be high-impact, follow this rule: every piece of content should teach someone something they can apply immediately.

 Mark Kilens  Mar 10, 2025

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