---
title: Turning Customer Data into Content
description: This email from HubSpot shares how my HubSpot usage compares with other customers like me. 
image: https://www.tackgtm.com/hubfs/Screenshot%202025-04-08%20at%204.36.16%20PM.png
---

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# Turning Customer Data into Content

This email from HubSpot shares how my HubSpot usage compares with other customers like me.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Apr 8, 2025

---

Love this example from HubSpot on how to use customer data for value-centric and actionable marketing content. 

This email from HubSpot shares how my HubSpot usage compares with other customers like me. 

Love how actionable and specific it was. 

What they could have done better is add a few more links to educational content where I could learn more about what they're recommending. 

The point is to think about how you could use customer data to power your content-led growth strategy, and use it to better position products and their value to your buyers and customers. 

## Similar posts

<https://www.tackgtm.com/blog/sales-and-marketing-collaboration>

### [Sales and Marketing Collaboration](https://www.tackgtm.com/blog/sales-and-marketing-collaboration)

Today's tup is so simple. Yet up until I joined EasyLlama, I wasn't using this so obvious feature in HubSpot to improve how sales and marketing...

 Mark Kilens  Apr 24, 2025

<https://www.tackgtm.com/blog/behind-the-scenes>

### [Behind the Scenes](https://www.tackgtm.com/blog/behind-the-scenes)

This is such a great, people-first way to make your brand and culture feel more real, human, and authentic. 

 Mark Kilens  Mar 25, 2025

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