Under Promise, Over Deliver

There's a pervasive problem with a lot of the AI tech messaging and positioning these days. 

Companies are over promising and under delivering. 

Claiming that AI can solve everything. Ha! Half joking. But there are many wild claims out there that say, 'fire your SDRs and hire this AI SDR and you'll get 200% more leads.'

Yeah, right....

Great positioning, messaging and copywriting is a dance. Promising enough and saying it in a way that resonates and gets attention, but without over promising. 

Messaging and positioning that over promises and under delivers hurts everyone. Sales, marketing, customer success, and the overall brand. 

Just please don't do it.