--- title: Uniting Your Go-to-Market Vectors description: Here's my recipe to getting every team executing as one team. image: https://www.tackgtm.com/hubfs/IMG_8504.jpg --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens) # Uniting Your Go-to-Market Vectors Here's my recipe to getting every team executing as one team. [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) Oct 15, 2024 --- Alignment is necessary, united is how you win together.  Here's my recipe to getting every GTM team executing as one team. You need to get united behind the same: 1) Financial goals \[[resources](https://tackinsider.com/posts/templates-and-tools-revops)\] 2) KPIs and measurement \[[resource](https://docs.google.com/spreadsheets/d/1THVRd-HaAw8apXndMu_1GT5gGimxdRMH4Lb_8-toZsg/edit?usp=sharing)\] 3) Definitions and operating procedures \[[resource](https://tacknetwork.com/media/people-first-gtm-strategy-map)\] 4) ICP and segmentation \[[resource](https://tackinsider.com/posts/weekly-gtm-masterclasses-revenue-operations)\] 5) Growth strategies \[[resources](https://tackinsider.com/posts/weekly-gtm-masterclasses-go-to-market-strategy)\] 6) Messaging and positioning \[[resources](https://tackinsider.com/posts/templates-and-tools-positioning-messaging)\] 7) Offers and events \[[resources](https://tackinsider.com/posts/templates-and-tools-content-marketing)\] But how? I suggest you appoint a directly responsible individual (DRI) to each one.  That person might not the ultimate decide for each but they are the one accountable to making sure the team's get united behind each.  Turn this into a true strategic project. For teams to truly get united, it needs to be lead by the CEO. But if two or more executive come together and pull the CEO and other executive in the same direction, that can also work to bring the required change to how you plan and operate.   So who should be the DRI of each?  1) Finance 2) RevOps 3) RevOps 4) RevOps 5) Marketing 6) Marketing 7) Marketing Creating one go-to-market plan is the nirvana of most B2B business. It takes hard work, willingness, and comprises. Definitely not easy, but if you get there, you'll feel a tailwind behind your work because everything becomes a bit easier.  The biggest thing that must happen to make sure this works is....communication.  Over communicate more than you think is necessary. Share the why, give context, and share wins and learnings across all the teams. ALL THE TIME. But don't just take my word. We recently had Katie Foote on the GTM News Desk and she shared some great ideas on how to [work better together as an executive team](https://tacknetwork.com/media/ai-job-takeover-nba-media-shift-and-marketing-leadership). I recommend listening to her episode along with the TACK Network [exclusive content](https://tacknetwork.com/media/katie-footes-guide-to-navigating-marketing-leadership)  ## Similar posts ### [User Experience Research](https://www.tackgtm.com/blog/user-experience-research) This function tends to sit in a product team, yet marketing teams can learn so much from partnering with a UX researcher.  Mark Kilens Mar 31, 2025 ### [Internal Marketing](https://www.tackgtm.com/blog/internal-marketing) I define it as partnering and communicating with your internal teams to help them do their jobs more effectively while giving the marketing team... Mark Kilens Apr 28, 2025 ### [North Star GTM Metrics](https://www.tackgtm.com/blog/north-star-gtm-metrics) To be a truly untied GTM team you need to set one North Star metric that all the go-to-market teams try to achieve together. Mark Kilens May 12, 2025 ![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg) TACK GTM LLC PO Box 913 Newburyport, MA 01950 ### COMPANY - [About Us](https://www.tackgtm.com/about-tack) - [TACK Insider](https://www.tackinsider.com/) - [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm) ### RESOURCES - [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model) Copyright © 2025 TACK GTM LLC All rights reserved. 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