---
title: Video Production Tiers
description: Super simple tip today. Don’t over produce your videos.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/person%20filming%20someone%20in%20an%20office%20with%20an%20iphone.jpeg
---

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# Video Production Tiers

Super simple tip today. Don’t over produce your videos.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 28, 2025

---

Super simple tip today. Don’t over produce your videos.

A four tier strategy works well.

Tier One: raw, authentic, iPhone style videos with minimal editing. Think YouTube Shorts, Instagram Reels, LinkedIn clips

Tier Two: decent camera and mic with some AI-assisted editing. Think podcasts, webinars, bigger virtual events.

Tier Three: Good camera, great audio with human assisted editing and some preproduction. Think product explainer videos, YouTube video series, on-demand courses, etc.

Tier Four: Multiple cameras and mics, multiple angles, lots of pre and post production. Think what is X videos, big launch video, videos played at in-person events, etc.

80-90% of what you do will probably fall into tier one and two.

The real deal is what makes people feel.

## Similar posts

<https://www.tackgtm.com/blog/ask-for-the-intro>

### [Ask For The Intro](https://www.tackgtm.com/blog/ask-for-the-intro)

A super simple thing every sales and customer success team should be doing is asking for an intro. 

 Mark Kilens  Apr 2, 2025

<https://www.tackgtm.com/blog/zero-click-content>

### [Zero Click Content](https://www.tackgtm.com/blog/zero-click-content)

The three channels I would focus on are social networks, generative search engines, and email. 

 Mark Kilens  Jun 16, 2025

<https://www.tackgtm.com/blog/linkedin-company-pages-need-help>

### [LinkedIn Company Pages Need Help](https://www.tackgtm.com/blog/linkedin-company-pages-need-help)

They suck because the company is posting mostly self-serving content, the posts aren't written well, and they don't engage with other posts or pages. 

 Mark Kilens  Jan 31, 2025

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