Voices of People in Company Posts

If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.

Mark Kilens
May 1, 2025

This GTM tip is super tactical yet important. 

If you're writing posts for a company page on LinkedIn or any company on any social network; please, please include the voices of real people in the posts. 

Things like quotes from customers. 

Perspectives from your employees.

Ideas from subject matter experts. 

Videos from real people.

Pictures of real people. 

Make the post sound more human and helpful and way less company-first. 

And please don't use AI much. Just don't.

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