--- title: Warm Outbound description: Warm outbound is a process of identifying people who have shown some interest or intent, but have yet to raise their hand for a meeting. image: https://www.tackgtm.com/hubfs/4O4A8354-X4.jpg --- [![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com) - [COMMUNITY](https://www.tackgtm.com/product) - [THE GTM LIBRARY](https://thegtmlibrary.com/) - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production) - [DEMO CENTERS](https://www.tackgtm.com/demo-centers) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [BOOK A MEETING](https://meetings.hubspot.com/kilens) # Warm Outbound Warm outbound is a process of identifying people who have shown some interest or intent, but have yet to raise their hand for a meeting. [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) Feb 17, 2025 --- Please, please stop doing cold outbound. It used to sort of work, never that well, but know because of so much automation and AI and bad actors, cold outbound is pretty pointless.  Here's what you should do instead.  Warm outbound.  Warm outbound is a process of identifying people who have shown some interest or intent, but have yet to raise their hand for a meeting.  This could be anything from engaging with several of your most recent LinkedIn posts to people who have consistently opened and clicked on a company's newsletter.  Or people who have downloaded several content assets or attended recent webinars.  The key is they are taking some type of explicit action.  You could rank the quality of those actions by looking at opportunity and closed won/closed lost data, if you have enough of the data to feel confident the results are correlated. How you reach out is the next thing. You need to be thoughtful and not just enroll the person into some random sequence. That will do you no good.  Instead, a person at your business should do some research, with the help of an AI assistant, and then craft a compelling email to send to the person, and set up a series of tasks to complete over the next 30 to 60 days to try and get the warm lead to respond. The key is doing the research, reaching out using two or more channels, and tailoring the message to what they were engaging with and your assumed understanding of their intent and/or problem.   ## Similar posts ### [Grow an Audience, Build a Community, and Delight Customers](https://www.tackgtm.com/blog/grow-an-audience-build-a-community-and-delight-customers) Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.  Mark Kilens Dec 23, 2024 ### [Offers by Buying Journey Stage](https://www.tackgtm.com/blog/offers-by-buying-journey-stage) Make sure you have enough offers by stage of the buying journey.  Mark Kilens Jun 27, 2025 ### [GTM Calendar](https://www.tackgtm.com/blog/gtm-calendar) Every company should have one calendar that contains all of its important go-to-market activities.  Mark Kilens Feb 27, 2025 ![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg) TACK GTM LLC PO Box 913 Newburyport, MA 01950 ### COMPANY - [About Us](https://www.tackgtm.com/about-tack) - [TACK Insider](https://www.tackinsider.com/) - [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm) ### RESOURCES - [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model) Copyright © 2025 TACK GTM LLC All rights reserved. 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