Partnering WITH Your Customers
Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.
When in doubt, go direct to the people who closest to the customer, or straight to the source.
Voice and Tone
It’s so important to consider how your company conveys who they are through the tone in your copy, messaging, videos, and so on.
Cohort Based Attribution
Identify all the new leads that were generated in a given month and see what was their first touch attribution source.