---
title: Who Should You Call?
description: When in doubt, go direct to the people who closest to the customer, or straight to the source. 
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vintage%20telephone%20sitting%20on%20a%20wooden%20desk%20surrounded%20by%20scattered%20papers%20and%20a%20steaming%20cup%20of%20coffee%20The%20telephone%20is%20black%20with%20a%20rotary%20dial%20exuding%20a%20retro%20charm%20In%20the%20background%20a%20softfocus%20view%20of%20a%20bright%20office%20window%20le-1.jpeg
---

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# Who Should You Call?

When in doubt, go direct to the people who closest to the customer, or straight to the source.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jun 23, 2025

---

Ghostbusters ... I mean your sales team or a customer. 

When in doubt, go direct to the people who are closest to the customer, or straight to the source. 

Need some inspiration? Give your a salesperson or a customer a call or send them a message. 

Don't just rely on a generative search engine or LLM chatbot. 

## Similar posts

<https://www.tackgtm.com/blog/partnering-with-your-customers>

### [Partnering WITH Your Customers](https://www.tackgtm.com/blog/partnering-with-your-customers)

Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.

 Mark Kilens  Jun 12, 2025

<https://www.tackgtm.com/blog/voice-and-tone>

### [Voice and Tone](https://www.tackgtm.com/blog/voice-and-tone)

It’s so important to consider how your company conveys who they are through the tone in your copy, messaging, videos, and so on.

 Mark Kilens  Jun 13, 2025

<https://www.tackgtm.com/blog/customer-testimonal-refresh>

### [Customer Testimonal Refresh](https://www.tackgtm.com/blog/customer-testimonal-refresh)

When was the last time you revamped your customer testimonials? If it's been more than six month that it's time to do a blitz.

 Mark Kilens  Apr 25, 2025

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