---
title: Why Should I Buy Your Product?
description: I recently found a world class example of how to answer this question, at scale. 
image: https://www.tackgtm.com/hubfs/Screenshot%202024-12-11%20at%205.17.37%20PM.png
---

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# Why Should I Buy Your Product?

I recently found a world class example of how to answer this question, at scale.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Feb 6, 2025

---

A question every person at your company shoudl be able to answer. 

Why should I buy your product?

Yet, many companies don't have a good answer and even if they do, they don't do a good job of answering the question. 

I recently found a world class example of how to answer this question, at scale. 

Check out this [experience](https://navattic-website.navattic.com/r58406rl) from our partner Navattic. 

They don't just tell you, they show you. 

And that's the key to answering the question, why should I buy your product?

## Similar posts

<https://www.tackgtm.com/blog/go-to-market-briefs>

### [Go-to-Market Briefs](https://www.tackgtm.com/blog/go-to-market-briefs)

Writing a brief is one of the most important GTM activities you can do. 

 Mark Kilens  Feb 19, 2025

<https://www.tackgtm.com/blog/gtm-calendar>

### [GTM Calendar](https://www.tackgtm.com/blog/gtm-calendar)

Every company should have one calendar that contains all of its important go-to-market activities. 

 Mark Kilens  Feb 27, 2025

<https://www.tackgtm.com/blog/a-people-first-company>

### [A People-first Company](https://www.tackgtm.com/blog/a-people-first-company)

I've been thinking a lot about what it means to operate as a people-first company.

 Mark Kilens  Mar 7, 2025

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PO Box 913  
Newburyport, MA 01950

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- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

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