Why Should I Buy Your Product?

A question every person at your company shoudl be able to answer. 

Why should I buy your product?

Yet, many companies don't have a good answer and even if they do, they don't do a good job of answering the question. 

I recently found a world class example of how to answer this question, at scale. 

Check out this experience from our partner Navattic. 

They don't just tell you, they show you. 

And that's the key to answering the question, why should I buy your product?