BOOKS & GUIDES
Go-to-Market Resources to Match Your GTM to How People Buy
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A free collection of go-to-market books, monthly webinars, practical guides, and workbooks.
BOOK
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The People-first Advantage
Out with the old, in with the new. The world is changing fast—and so is B2B GTM.
Today’s buyers want a different experience—one rooted in people and human relationships.
Dive into 12 chapters and more than 175 actionable tips and ideas all about People-first GTM.
GUIDE
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Influencing the Buying Journey with Influencer Marketing [5 Part Guide]
PLAYBOOK
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People-first GTM Playbook: How to Fix Your 5 Biggest GTM Problems
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Weekly People-first GTM Newsletter
Weekly Insights to Match Your Go-to-Market To How People Buy
WORKBOOK
Get Our Free 60+ Page People-first GTM Model Workbook
Learn how to match your go-to-market to how people buy and grow you business more efficiently and effectively.
