---
title: GTM News Desk
description: Stay ahead of the curve with GTM News Desk by TACK Insider — your source for sharp Go-To-Market strategies, insider playbooks, and high-signal insights for founders, marketers, and growth teams. No noise. Just execution-ready intel.
---

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GTM News Desk

# Latest Episodes

## [We're Pausing GTM News Desk, Here's Everything We Learned](https://tackgtm.com/were-pausing-gtm-news-desk-heres-everything-we-learned)

 After six months and a run of conversations spanning Reddit, YouTube, website conversion, and onboarding, Mark Kilens and Natalie Marcotullio are hitting pause on GTM News Desk, at least in this forma... 

[Read More →](https://tackgtm.com/were-pausing-gtm-news-desk-heres-everything-we-learned)

[![](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Mark%20and%20Natalie.png)](https://tackgtm.com/were-pausing-gtm-news-desk-heres-everything-we-learned)

[![What It's Actually Like Onboarding at an AI-Native Company](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Lindsay%20OBrien.png)](https://tackgtm.com/what-its-actually-like-onboarding-at-an-ai-native-company)

### [What It's Actually Like Onboarding at an AI-Native Company](https://tackgtm.com/what-its-actually-like-onboarding-at-an-ai-native-company)

 Pragmatico Head of Marketing Lindsay O'Brien shares her experiences on what changed for her two months into a fully AI-n... 

[Watch](https://tackgtm.com/what-its-actually-like-onboarding-at-an-ai-native-company)

[![The Reddit Guy Was Right, Now He's Betting on YouTube](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Ross%20Simmonds.png)](https://tackgtm.com/the-reddit-guy-was-right-now-hes-betting-on-youtube)

### [The Reddit Guy Was Right, Now He's Betting on YouTube](https://tackgtm.com/the-reddit-guy-was-right-now-hes-betting-on-youtube)

 Ross Simmonds, founder of Foundation and the person who was telling B2B brands to get on Reddit back in 2016, walks thro... 

[Watch](https://tackgtm.com/the-reddit-guy-was-right-now-hes-betting-on-youtube)

[![The Partner Ecosystem Framework Every B2B Company Needs](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Bryn%20Jones.png)](https://tackgtm.com/the-partner-ecosystem-framework-every-b2b-company-needs)

### [The Partner Ecosystem Framework Every B2B Company Needs](https://tackgtm.com/the-partner-ecosystem-framework-every-b2b-company-needs)

 Sahil Patel, founder of Spiralyze and host of CRO Crimes, makes the case that brand and conversion aren't opposites; the... 

[Watch](https://tackgtm.com/the-partner-ecosystem-framework-every-b2b-company-needs)

[![The Go-to-Market Operating Model Built for Scale](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Greg%20Leach-1.png)](https://tackgtm.com/the-go-to-market-operating-model-built-for-scale)

### [The Go-to-Market Operating Model Built for Scale](https://tackgtm.com/the-go-to-market-operating-model-built-for-scale)

 Sahil Patel, founder of Spiralyze and host of CRO Crimes, makes the case that brand and conversion aren't opposites; the... 

[Watch](https://tackgtm.com/the-go-to-market-operating-model-built-for-scale)

[![The Conversion Rate Expert's Take on Events, Pricing Pages, and Website Crimes](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Sahil%20Patel-1.png)](https://tackgtm.com/the-conversion-rate-experts-take-on-events-pricing-pages-and-website-crimes)

### [The Conversion Rate Expert's Take on Events, Pricing Pages, and Website Crimes](https://tackgtm.com/the-conversion-rate-experts-take-on-events-pricing-pages-and-website-crimes)

 Sahil Patel, founder of Spiralyze and host of CRO Crimes, makes the case that brand and conversion aren't opposites; the... 

[Watch](https://tackgtm.com/the-conversion-rate-experts-take-on-events-pricing-pages-and-website-crimes)

[![The User Onboarding Framework Every Product Team Has Already Forgotten](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Ramli%20John.png)](https://tackgtm.com/the-user-onboarding-framework-every-product-team-has-already-forgotten)

### [The User Onboarding Framework Every Product Team Has Already Forgotten](https://tackgtm.com/the-user-onboarding-framework-every-product-team-has-already-forgotten)

 Ramli John, founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B... 

[Watch](https://tackgtm.com/the-user-onboarding-framework-every-product-team-has-already-forgotten)

[![How to Change Your Pricing Without Losing Your Customer Base](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Roee%20Hartuv.png)](https://tackgtm.com/how-to-change-your-pricing-without-losing-your-customer-base)

### [How to Change Your Pricing Without Losing Your Customer Base](https://tackgtm.com/how-to-change-your-pricing-without-losing-your-customer-base)

 Roee Hartuv, founder of Willingness to Pay, uncovers the truth about pricing and packaging in today’s rapidly evolving t... 

[Watch](https://tackgtm.com/how-to-change-your-pricing-without-losing-your-customer-base)

[![Why Doing Less With AI Gets You Further in B2B GTM](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Eric%20%26%20Anna-1.png)](https://tackgtm.com/why-doing-less-with-ai-gets-you-further-in-b2b-gtm)

### [Why Doing Less With AI Gets You Further in B2B GTM](https://tackgtm.com/why-doing-less-with-ai-gets-you-further-in-b2b-gtm)

 Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B companies deve... 

[Watch](https://tackgtm.com/why-doing-less-with-ai-gets-you-further-in-b2b-gtm)

[![The Product Marketing x Content Marketing Playbook with Camille Trent](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Camille%20Trent.png)](https://tackgtm.com/gtm-news-desk/the-product-marketing-x-content-marketing-playbook-with-camille-trent)

### [The Product Marketing x Content Marketing Playbook with Camille Trent](https://tackgtm.com/gtm-news-desk/the-product-marketing-x-content-marketing-playbook-with-camille-trent)

 Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped ... 

[Watch](https://tackgtm.com/gtm-news-desk/the-product-marketing-x-content-marketing-playbook-with-camille-trent)

[![Cracking the Product-led Growth Code with Anastasia Kudrow](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Anastasia%20Kudrow-1.png)](https://tackgtm.com/gtm-news-desk/cracking-the-product-led-growth-code-with-anastasia-kudrow)

### [Cracking the Product-led Growth Code with Anastasia Kudrow](https://tackgtm.com/gtm-news-desk/cracking-the-product-led-growth-code-with-anastasia-kudrow)

 Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological pri... 

[Watch](https://tackgtm.com/gtm-news-desk/cracking-the-product-led-growth-code-with-anastasia-kudrow)

[![From Zero CAC to High-Impact Partnerships with Sean Adams](https://www.tackgtm.com/hubfs/GTMND-YT%20Thumbnail-Sean%20Adams-1.png)](https://tackgtm.com/gtm-news-desk/from-zero-cac-to-high-impact-partnerships-with-sean-adams)

### [From Zero CAC to High-Impact Partnerships with Sean Adams](https://tackgtm.com/gtm-news-desk/from-zero-cac-to-high-impact-partnerships-with-sean-adams)

 In this episode, Sean Adams, the mastermind behind iorad’s partner-led growth strategy, shares the power of strategic pa... 

[Watch](https://tackgtm.com/gtm-news-desk/from-zero-cac-to-high-impact-partnerships-with-sean-adams)

[![Your Buyer Wants Outcomes, Not Software with Ryan Schultz](https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-YTThumbnail%20(Regular)-Ryan%20Schultz-2.png)](https://tackgtm.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz)

### [Your Buyer Wants Outcomes, Not Software with Ryan Schultz](https://tackgtm.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz)

 Learn how Ryan Schultz's DIVACS framework transforms B2B sales by focusing on continuous value and outcome-based partner... 

[Watch](https://tackgtm.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz)

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