Here's a really simple way to validate assumptions, get closer to your customers, and do it quickly.
GTM Sprints.
Here's how they're structured:
Objective: What's the goal of the sprint?
KPIs: What will you measure if the goal is or is not achieved?
Activities. What core things need to happen to test if the objective is valid?
Learnings: What things did the sprint teach you?
GTM Sprints are one-week cycles that should help you validate ideas and assumptions using real customer or buyer feedback and data.
Here's an example. We have some new messaging we want to test for a new product. The objective is to validate if the messaging will help us book meetings.
KPIs are clicks, replies, and meetings booked.
The activities are going to be performed by both SDRs and AMs managing customer accounts. They will send emails and call customers using three different sets of messaging about the new product.
We have five days to learn.
GTM Sprints are a great way to execute with immense focus and clarity to determine what things should and should not be scaled or further invested in.