Voice and Tone
It’s so important to consider how your company conveys who they are through the tone in your copy, messaging, videos, and so on.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Partnering WITH Your Customers
Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.
Mark Kilens
Jun 12, 2025
More Networks, Less Channels
The first step to moving from channels to networks is to design a network map.
Mark Kilens
Jun 11, 2025
Distribution Leverage With Community-led Growth
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.
Mark Kilens
Jun 10, 2025
Stop Focusing on Tactics
Focus on these three things instead.
Mark Kilens
Jun 9, 2025
Types of Buyer Intent
There are better, more people-first ways to think about intent signals and how to use them.
Mark Kilens
Jun 6, 2025
High-Level Brand Positioning Framework
Introduction & Foundation: Vision, mission, value prop, and the purpose of this framework
Mark Kilens
Jun 5, 2025
GTM Enablement For the Win
Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills.
Mark Kilens
Jun 2, 2025