Lead Magnet + Newsletter
Offer a compelling lead magnet, aka cornerstone content offer, with your email newsletter.
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
Offer a compelling lead magnet, aka cornerstone content offer, with your email newsletter.
The tip today is to be more helpful when you sell.
Everything we do is based on emotions. Just check this out:
Today's tip is about a simple thing you can do to make the channel more effective.
Create a piece of content that attracts people and teaches them a different or new way.
They are no longer a social media manger. They are a blend of...
When launching your next piece of long-form content, hide a candy bar in it.
We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes.