Lead Scoring Done Right
You build lead scoring for your sales team. Sure, marketing definitely benefits from having a strong lead score system implemented.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
.jpg)
Your Culture is Your Brand
Brand not vibing. I bet it has something to do with you culture.
Mark Kilens
Jul 21, 2025
Go-to-Market Intelligence
This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.
Mark Kilens
Jul 17, 2025
New Marketing Offers
Gone are the days of ebooks and whitepapers. Here are the three types of offers that I'm betting big on.
Mark Kilens
Jul 15, 2025
Conversational Framework
Here’s the Conversational Framework we developed while I was at Drift. It's three parts: 1) Engage 2) Understand 3) Recommend
Mark Kilens
Jul 14, 2025
Vibe Selling
That term, Vibe Selling is something you’ll be hearing from a lot more salespeople who just became superheroes.
Mark Kilens
Jul 9, 2025
Sales Objections
Today's tip is straight forward. Head off the top three objections right on your homepage and pricing page.
Mark Kilens
Jul 8, 2025
Messenger Not the Message
Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?
Mark Kilens
Jul 7, 2025