Headline and First Impressions
First impressions matter a lot. So it shocks me that we don't spend more time crafting people-first headlines.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Creating a High-Performing Marketing Team
There are three types of marketing team members I'm hiring.
Mark Kilens
Apr 29, 2025
Internal Marketing
I define it as partnering and communicating with your internal teams to help them do their jobs more effectively while giving the marketing team...
Mark Kilens
Apr 28, 2025
Customer Testimonal Refresh
When was the last time you revamped your customer testimonials? If it's been more than six month that it's time to do a blitz.
Mark Kilens
Apr 25, 2025
Sales and Marketing Collaboration
Today's tup is so simple. Yet up until I joined EasyLlama, I wasn't using this so obvious feature in HubSpot to improve how sales and marketing...
Mark Kilens
Apr 24, 2025
In-Product Marketing
A usually underused and under invested channel is the actual software you sell.
Mark Kilens
Apr 24, 2025
DIG Framework
Here's a neat framework to help you better understand customers.
Mark Kilens
Apr 23, 2025
Business Problems vs. Buyer Problems
Don't only focus on the problem of your buyers. Focus on the problems of their business too.
Mark Kilens
Apr 21, 2025