--- title: About TACK | Meet Mark and Nick description: Learn more about TACK? Get to know Mark and Nick and learn how we can help. --- [![TACK logo](https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.png)](https://www.tackgtm.com) - [MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind) - [PODCAST](https://www.tackgtm.com/gtm-news-desk) - RESOURCES - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model) - [BLOG](https://www.tackgtm.com/blog) - [WEBINARS](https://www.tackgtm.com/webinars) - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources) - SERVICES - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services) - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials) - ABOUT - [MEET MARK](https://www.tackgtm.com/about-tack) - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team) [SUBSCRIBE](https://people-first-gtm.beehiiv.com/) # Growing Businesses by Growing Meaningful Relationships & Partnerships ![Mark_headshot](https://www.tackgtm.com/hs-fs/hubfs/Mark_headshot.jpeg?width=300&height=300&name=Mark_headshot.jpeg)TACK is a go-to-market firm helping businesses match how they go-to-market to how people buy. Founded in June 2023 by [Mark Kilens,](https://www.linkedin.com/in/markkilens/) TACK helps B2B organizations transform their approach to growth using its proprietary People-first GTM Model. Our mission is to make every experience and interaction with a business more human. Companies like Commsor, Swoogo, Tuple, ZoomInfo, Aiven, Demand Science, and Audette partner with TACK to unite their go-to-market teams to grow more efficiently and effectively. We have 25 years of understanding the pressure B2B companies face when it comes to go-to-market. It’s why we've developed our proprietary model, the [People-First GTM Model](https://www.tackgtm.com/people-first-gtm-model), designed specifically to give B2B organizations the knowledge and resources to get growth on the right course. At TACK, we have experienced firsthand how a People-first GTM is a more flexible approach that will produce more long-term efficient revenue growth. Gone are the days of brand spam. Now it’s about meaningful interactions that people will remember. Less is more when it comes to content. It’s about originality, authenticity, and being genuine with messaging, customer experience design, and how you treat people.  Lead and account quality is what’s going to help a business grow. Focusing on the fit and intent of both the potential person and company purchasing something is how you grow better. Which gives people more time to build relationships with the right people. Create demand first and capture it second. Use new channels like people and partnerships and rethink how to activate legacy channels to grow a captivated audience.  That’s only accomplished with a relentless focus on relationship building. You can’t partner if there isn’t trust, and trust is created as people form a relationship. We believe in first adding value to every interaction and conversation. Not taking value.  And instead of going at this alone, it’s time to partner with other businesses and people to start and grow relationships and revenue.  Join [TACK Insider](https://tackinsider.com), or partner with [TACK](https://www.tackgtm.com/on-demand-gtm-services) to change you go-to-market, from a company-first to a people-first approach.  # We Love Our Customers ![Commsor-1](https://www.tackgtm.com/hubfs/Commsor-1.svg) ![coursera-wordmark-blue](https://www.tackgtm.com/hubfs/coursera-wordmark-blue.svg) ![Navattic](https://www.tackgtm.com/hubfs/navattic-full-logo%20(1).png) ![new-swoogo-logo-orange](https://www.tackgtm.com/hubfs/new-swoogo-logo-orange.svg) ![3a926520d38fb4e3c72e3f26dfc2472a](https://www.tackgtm.com/hubfs/3a926520d38fb4e3c72e3f26dfc2472a.png) ![Aiven-logo](https://www.tackgtm.com/hubfs/aiven-logo_RGB.png) ![audette-logo](https://www.tackgtm.com/hubfs/audette-profile-1-1.png) ![Cloudbees-logo](https://www.tackgtm.com/hubfs/cloudbees-logo_orig.png) ![netradyne-logo](https://www.tackgtm.com/hubfs/netradyne-logo.png) ![revsure-logo](https://www.tackgtm.com/hubfs/revsure-logo.png) # Our Operating Principles ### People-first We believe in putting people at the heart of your go-to-market.  ### Authentic Experiences  Authenticity is at the core of how we design any experience. ### Agile Execution  Agility and adaptability are what makes for a winning team. ### ![Mark_headshot](https://www.tackgtm.com/hs-fs/hubfs/Mark_headshot.jpeg?width=400&height=400&name=Mark_headshot.jpeg) ### Mark Kilens Founder of TACK [LinkedIn](https://www.linkedin.com/in/markkilens/) ![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB.png) TACK GTM LLC PO Box 913 Newburyport, MA 01950 ### COMPANY - [About Us](https://www.tackgtm.com/about-tack) - [TACK Insider](https://www.tackinsider.com/) - [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm) ### RESOURCES - [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model) Copyright © 2026 TACK GTM LLC All rights reserved. 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