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On Demand Go-to-Market Services for Startups & Scaleups

TACK GTM is Uber for GTM Leaders. 

We partner with CEOs, Founders, and Marketing Leaders to design and deploy People-first GTM strategies that grow pipeline, revenue, and customer advocacy.

Our Approach & Method
Step 1:

Diagnosis & Learn

Step 2:

Create Guiding Principles

Step 3:

Execute Action Plan

WHO

Who are your ideal customer profiles and customers and what are their problems?

We always start with the who.

WHY

Why you exist and what you believe.

Your story and point of view is the foundation for your go-to-market.

WHAT

What makes you different and what value do you deliver to customers? 

Always put the customer at the center of your marketing and sales. 

HOW

We use the People-first GTM Model to create, capture and convert demand into revenue.

It uses storytelling, relationships, and, partnerships to grow your business. 

IMG_8508 (1)Positioning and Messaging

Find your messaging and story to reach your growth goals.

We have experience building and growing three category-leading companies; HubSpot, Drift, and Airmeet.

  • Deep audience research to understand your ideal customer profile and buyer personas
  • Interview internal stakeholders for their perspective
  • Thorough Competitive Analysis and Report
  • Buying Teams and Persona Development
  • Write Strategic Narrative for the Brand
  • Category Design and Execution
  • Design a Value-based Product Positioning Framework
  • Team Enablement Resource Creation and Training

Starts at $7,500/month 

IMG_8413Integrated Revenue Campaigns

Turn interested buyers into pipeline and revenue using our proven integrated revenue campaign approach. 

  • Diagnosis of current marketing offers and channels 
  • Design a custom integrated revenue campaign strategy
  • Develop campaign narratives and themes 
  • Segments audience using revenue
  • Weekly campaign KPI tracking and insight report
  • Weekly campaign team meeting
  • Provide marketing and sales team enablement and training

Starts at $6,000/month 

IMG_8592Community Strategy & Execution

Develop and grow your community ecosystem to create and capture more demand into revenue.

  • Build a plan to activate existing and new members of owned and rented communities
  • Educate internal team how to best partner with different members of the community to grow reach and engagement
  • Design a strategy and support the implementation to increase in-person and online community engagement
  • Identify themes for the campaigns that bring your point of view and core positioning into the minds of the right buyers and customers
  • Create a plan for targeted programs for each campaign to focus community building and engagement on specific audiences
  • Develop a unique story and theme that the community can rally behind
  • Identify and pick the right people in the community who are (could be) champions of the community

Starts at $5,000/month 

IMG_8417Fractional Marketing Leadership

Comprehensive and tailored fractional marketing leadership for all core marketing functions.

  • Develop and manage your marketing team's short-term and long-term strategy
  • Work with other executive team members achieve pipeline and revenue targets 
  • Decide and commit to which go-to-market strategies are best for your business
  • Solve marketing problems that will arise and need to be resolved quickly
  • Lead the marketing department and inspire and align team members
  • Work with other executive team members achieve pipeline and revenue targets 
  • Manage the budget and ROI investment decisions with the head of finance
  • Align marketing execution with Sales leadership and develop integrated revenue campaigns to support pipeline goals
  • Hiring new employees and building out your team for long-term success

Starts at $10,000/month 

B2B Creator Programs Leslie Barrett photo

Build a creator program that activates and educates your audience in  ways that drive revenue.

  • Sourcing Creators and Influencers: We will find and partner with relevant creators and influencers every month to amplify your campaign.
  • Negotiation: We handle negotiations of their rates, ensuring cost-effectiveness.
  • Activation Execution: We will actively manage and implement the planned activations each month.
  • Partnering for Metrics: We collaborate with creators and influencers to gather and report back on key performance metrics from each offer.
  • Weekly KPI Pacing: Regularly track key performance indicators to understand what strategies are effective and which need adjustment.

Starts at $3,000/month 

We Love Our Customers

Casted
Commsor-1
UserGems
Nearbound.com
Navattic
Zuddl

Find the Right GTM Strategy for Your Business