Go-to-Market Intelligence

For years, B2B revenue teams optimized for predictability. Sequences, templates, cadences. It worked… until it didn’t.

Now, we’re left with:

- 23 disconnected tools per GTM team

- Bad data costing up to 25% of revenue

- $20M AI investments yielding <5% lift

And leads going cold 10x faster than we can follow up

We thought AI would save us, but we’re just automating the chaos.

The truth? Top performers aren’t scaling harder. They’re scaling smarter.

✅ They’re not following playbooks. They’re breaking them.

✅ They’re not relying on dashboards. They’re acting on real-time signals.

✅ They’re not measuring activity. They’re measuring impact.

Companies embracing GTM Intelligence are seeing:

- 5x revenue growth
- 89% higher profits
- 2.5x higher company valuations

This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.

It's about using the data and insights to meet buyers and customers where they are.

The question every GTM leader should be asking this.👇

Are we building faster execution… or deeper intelligence?

It’s time to stop running the same old company-first playbook.

And start building systems that actually think like your buyers.

Big kudos to ZoomInfo for creating such a thorough report. I loved it and love partnering with ZoomInfo to help spread all of its great insights.

Grab a copy of the report.