---
title: Go-to-Market Intelligence
description: This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.
image: https://www.tackgtm.com/hubfs/AI-Generated%20Media/Images/Lightbulb-1.jpeg
---

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# Go-to-Market Intelligence

This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jul 17, 2025

---

For years, B2B revenue teams optimized for predictability. Sequences, templates, cadences. It worked… until it didn’t.

Now, we’re left with:

- 23 disconnected tools per GTM team

- Bad data costing up to 25% of revenue

- $20M AI investments yielding <5% lift

And leads going cold 10x faster than we can follow up

We thought AI would save us, but we’re just automating the chaos.

The truth? Top performers aren’t scaling harder. They’re scaling smarter.

✅ They’re not following playbooks. They’re breaking them.

✅ They’re not relying on dashboards. They’re acting on real-time signals.

✅ They’re not measuring activity. They’re measuring impact.

Companies embracing GTM Intelligence are seeing:

- 5x revenue growth  
- 89% higher profits  
- 2.5x higher company valuations

This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.

It's about using the data and insights to meet buyers and customers where they are.

The question every GTM leader should be asking this.👇

Are we building faster execution… or deeper intelligence?

It’s time to stop running the same old company-first playbook.

And start building systems that actually think like your buyers.

Big kudos to [ZoomInfo](https://www.linkedin.com/company/zoominfo/) for creating such a thorough report. I loved it and love partnering with ZoomInfo to help spread all of its great insights.

[Grab a copy of the report.](https://www.zoominfo.com/offers/gtm-intelligence-report-2025?camp_id=7017y00001GJQV1AAP&utm_source=linkedin&utm_medium=influencer&utm_campaign=mark_kilens&utm_content=go-to-market-intelligence-report)

## Similar posts

<https://www.tackgtm.com/blog/customer-journey-and-value>

### [Customer Journey and Value](https://www.tackgtm.com/blog/customer-journey-and-value)

Who cares about how it happened, all we want is the outcome. I'm not so sure about that though. 

 Mark Kilens  Apr 17, 2025

<https://www.tackgtm.com/blog/activating-internal-influencers>

### [Activating Internal Influencers](https://www.tackgtm.com/blog/activating-internal-influencers)

Fast forward to my days at Drift starting in 2019, we were super deliberate about cultivating internal influencers.

 Mark Kilens  Apr 12, 2025

<https://www.tackgtm.com/blog/frame-fill-and-fix-the-funnel>

### [Frame, Fill, and Fix the Funnel](https://www.tackgtm.com/blog/frame-fill-and-fix-the-funnel)

Positioning is everything. Here's how I like to think about creating positioning that people will understand.

 Mark Kilens  Dec 18, 2024

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