A Principle of People-first GTM
The importance of surrounding people with the voices and minds of people your audience already respects and trusts.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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B2B Entertainment
Bring more 'valuetainment' to B2B. We've been saying this for awhile but now I think you can't ignore it.
Mark Kilens
Jun 30, 2025
How To Sell Better
The tip today is to examine how you sell. You don't have to be a salesperson to sell. Everyone is selling something.
Mark Kilens
Jun 27, 2025
Offers by Buying Journey Stage
Make sure you have enough offers by stage of the buying journey.
Mark Kilens
Jun 27, 2025
People-first GTM Framework
This framework will finally help you understand the difference between all of the terms we've seen thrown around over the last 15+ years.
Mark Kilens
Jun 25, 2025
Podcasts Made With and For Customers
Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.
Mark Kilens
Jun 24, 2025
Who Should You Call?
When in doubt, go direct to the people who closest to the customer, or straight to the source.
Mark Kilens
Jun 23, 2025
Cohort Based Attribution
Identify all the new leads that were generated in a given month and see what was their first touch attribution source.
Mark Kilens
Jun 18, 2025