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GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Influencer Marketing Done Right
Too often, brands default to “brand awareness” as the stated objective without knowing what success really looks like.
Mark Kilens
Aug 25, 2025
Stop The Scroll
My recommendations are be BOLD, be different, and don't be stupid.
Mark Kilens
Aug 4, 2025
Lead Scoring Done Right
You build lead scoring for your sales team. Sure, marketing definitely benefits from having a strong lead score system implemented.
Mark Kilens
Jul 23, 2025
Your Culture is Your Brand
Brand not vibing. I bet it has something to do with you culture.
Mark Kilens
Jul 21, 2025
Go-to-Market Intelligence
This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.
Mark Kilens
Jul 17, 2025
New Marketing Offers
Gone are the days of ebooks and whitepapers. Here are the three types of offers that I'm betting big on.
Mark Kilens
Jul 15, 2025
Conversational Framework
Here’s the Conversational Framework we developed while I was at Drift. It's three parts: 1) Engage 2) Understand 3) Recommend
Mark Kilens
Jul 14, 2025