Pocket Stories
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
The best influencers are your customers. Full stop.
I'm betting big on free tools. Are you? Here's why.
A super simple thing every sales and customer success team should be doing is asking for an intro.
This function tends to sit in a product team, yet marketing teams can learn so much from partnering with a UX researcher.
A great thing you can do to grow more efficiently is to build and create WITH people.
A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively.
The golden triangle of go-to-market is the right segments, with the right GTM motions, with the right customer journeys.