Customer Milestones
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
.jpg)
GTM Motions vs. Growth Motions vs. Purchase Motions
There are three primary GTM Motions. Marketing-led, Sales-led or Partner-led.
Mark Kilens
May 28, 2025
Don't Skip the Debrief
I've found that having everyone do the debrief documentation before the meeting works much better.
Mark Kilens
May 27, 2025
Two Customer-led Growth Plays
Here are two fairly straightforward ways to activate your Customer-led Growth strategy.
Mark Kilens
May 23, 2025
Finding Your Customer
Partner-led Growth is all about getting to the relationship in different, more natural ways.
Mark Kilens
May 23, 2025
People-first Leadership
One of my favorite books about leadership is "Leaders Eat Last" by Simon Sinek. Have you read it?
Mark Kilens
May 21, 2025
Using Customers in Ads
Here's a real simple thing we should all be doing more. Using real customers in the ads we create and on landing pages.
Mark Kilens
May 20, 2025
Micro Campaigns vs. Integrated Campaigns
There are two types of campaigns a marketing team should be using. Don't confuse the two.
Mark Kilens
May 19, 2025