Micro Campaigns vs. Integrated Campaigns
There are two types of campaigns a marketing team should be using. Don't confuse the two.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Go-to-Account Plan
The idea of creating a strategy for a singular account.
Mark Kilens
May 16, 2025
10 Free Go-to-Market Resources
Here are 10 of my top resources I use every single month as a VP of Marketing.
Mark Kilens
May 15, 2025
Marketing Leadership Lessons
15 golden rules of leadership from my 15 years of leadership experience.
Mark Kilens
May 14, 2025
Content Marketing Partnerships
It makes very little sense to create lead magnet content alone.
Mark Kilens
May 13, 2025
North Star GTM Metrics
To be a truly untied GTM team you need to set one North Star metric that all the go-to-market teams try to achieve together.
Mark Kilens
May 12, 2025
GTM Sprints
Here's a really simple way to validate assumptions, get closer to your customers, and do it quickly.
Mark Kilens
May 2, 2025
Voices of People in Company Posts
If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.
Mark Kilens
May 1, 2025